The ATP and FedEx Corp. (NYSE: FDX) announce the continuation of the shipping giant’s sponsorship as a global Platinum Partner of the ATP World Tour.
Under the agreement, FedEx maintains an international sponsorship programme for 17 tournaments across 13 countries, including the season-ending Barclays ATP World Tour Finals.
In 2013, the FedEx sponsored tournaments delivered record global exposure, reaching a dedicated TV audience of 485 million viewers, as well as 2 million spectators on-site.
FedEx and ATP have also collaborated to develop the FedEx ATP Performance Zone, an innovative digital media product on ATPWorldTour.com, enabling fans and media to compare the greatest players of the game across all eras and surfaces against their rivals, as well as delivering fans further insight into the sport’s top athletes through the ATP player profile vignettes.
“FedEx has been a terrific sponsor of the ATP World Tour since 2010 and we’re delighted to continue our relationship,” said Laurent Delanney, ATP Commercial Director. “An association with an industry leader like FedEx reflects the strength and widespread appeal of our worldwide Tour. FedEx also provides valuable support to our organisation and our members in handling various logistical matters inherent to the global nature of our year-long Tour.”“The ATP World Tour has been an effective way for FedEx to engage in the community and connect with our customers on a global level,” said Raj Subramaniam, executive vice president of Marketing and Communications at FedEx Services. “As a sponsor of the Tour, we are delighted to participate in the excitement and passion of tournament tennis.”
The FedEx renewal represents the ATP’s ninth sponsorship agreement in the last two years, a period of sustained commercial success for the ATP. “ATP commercial revenues have increased 200% since 2009 when a number of structural changes were made to the Tour,” said Delanney. “The continued growth of our fan base, with TV viewership of the ATP World Tour up more than 75% since 2008 is a testament to the generations of iconic athletes who have transcended our sport, as well as the strength of our global platform of tournaments.”