Finding the right CRM system, deciding whether to buy or to build?

 CDE Global Marketing Executive Ursula O’Dowd assesses custom built CRM systems against off-the shelf systems and the impact these can have from an internal organisational perspective. When the word ‘CRM’ is used, it’s easy to make a primary assumption that this refers to a standard ‘off the shelf’ piece of software which very often doesn’t conform to an organisations processes... Read More