Forklift dealer summit launches TCM brand

The expansion plans of a global forklifts brand across UK markets, has been outlined at a major dealer conference this week.

TCM is the dealer-driven brand within the UniCarrier group, designed to offer localised service and support with reach-back into a global organisation for access to world-class resources and technology.

Dealers from around the UK met at a two-day summit at Chateau Impney, Droitwich to hear how TCM, in partnership with its dealer network would create a distinctive presence in the UK market. Utilising its experience and strength of creating strong relationships with customers, providing excellent personalised service, together with a product offer of durable forklifts for industrial applications, the dealer-customer centered strategy offers customers greater value and operational efficiency.

Graham Jones, TCM Dealer Development Director said; “We have a strong dealer network, which we continue to support and build upon to extend coverage across the UK. We’ll be working to give them more opportunities with the backing of a global organisation and access to greater value, such as the aftermarket, technical support, warranty, parts, factory training and marketing. We have a proven formula for growth, based on flexibility – the dealers will have all the tools they need to provide excellent service and first class products.”

As the UK is seeing a continuing uplift in demand for forklifts, TCM through its distributor network will offer a full range of products from diesel, electric and LPG counter-balanced trucks to reach trucks, stackers and VNAs.

Dealers heard senior UK and European directors outline a deliberate strategy to provide a completely new forklift offer to the UK market, with sales and support channelled entirely through a comprehensive dealer network. Its core promise being a value-based proposition; providing the broadest choice of German-built, EU specification products that offer excellent value and low cost of ownership.

Dealers will offer a highly experienced service and parts network that have access to a global technical and product development resource. The summit announced a major advertising and promotion campaign to build brand recognition and to support targeted sales growth through closely aligned local and national marketing initiatives.